Marktbearbeitung

Die wichtigsten Märkte für den Tourismus im SalzburgerLand

Was sich Gäste aus den wichtigsten Herkunftsmärkten erwarten und wie das SalzburgerLand die Wünsche erfüllt.

Deutschland, Österreich, Schweiz

Die Deutschen sind die größte Gästegruppe im SalzburgerLand. Dahinter kommen gleich die Österreicher.

Benelux

Die Niederlande und Belgien gehören im SalzburgerLand zu den wichtigsten Auslandsmärkten.

Italien

Kulturelle Angebote und landschaftliche Schönheiten ziehen die Gäste ins SalzburgerLand.

Pärchen wandert im Wiegenwald der Zirben © SalzburgerLand Tourismus

Skandinavien

Schweden und Dänen sind traditionelle und begeisterte SalzburgerLand-Gäste vor allem im Winter.

Großbritannien

Eine hervorragende Fluganbindung genießen die Gäste aus Großbritannien - im Sommer wie im Winter.

CEE (Central and Eastern Europe)

First-Class-Urlaub oder Outdoor-Freaks: Was sich Gäste aus Russland, Tschechien, Polen und Ungarn erwarten.

Asien (China, Südkorea, Japan)

Das SalzburgerLand kann mit seinem Angebot in den großen asiatischen Zukunftsmärkten stark punkten.

body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--duotone--dark-grayscale:url(#wp-duotone-dark-grayscale);--wp--preset--duotone--grayscale:url(#wp-duotone-grayscale);--wp--preset--duotone--purple-yellow:url(#wp-duotone-purple-yellow);--wp--preset--duotone--blue-red:url(#wp-duotone-blue-red);--wp--preset--duotone--midnight:url(#wp-duotone-midnight);--wp--preset--duotone--magenta-yellow:url(#wp-duotone-magenta-yellow);--wp--preset--duotone--purple-green:url(#wp-duotone-purple-green);--wp--preset--duotone--blue-orange:url(#wp-duotone-blue-orange);--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem}:where(.is-layout-flex){gap:.5em}body .is-layout-flow>.alignleft{float:left;margin-inline-start:0;margin-inline-end:2em}body .is-layout-flow>.alignright{float:right;margin-inline-start:2em;margin-inline-end:0}body .is-layout-flow>.aligncenter{margin-left:auto!important;margin-right:auto!important}body .is-layout-constrained>.alignleft{float:left;margin-inline-start:0;margin-inline-end:2em}body .is-layout-constrained>.alignright{float:right;margin-inline-start:2em;margin-inline-end:0}body .is-layout-constrained>.aligncenter{margin-left:auto!important;margin-right:auto!important}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto!important;margin-right:auto!important}body .is-layout-constrained>.alignwide{max-width:var(--wp--style--global--wide-size)}body .is-layout-flex{display:flex}body .is-layout-flex{flex-wrap:wrap;align-items:center}body .is-layout-flex>*{margin:0}:where(.wp-block-columns.is-layout-flex){gap:2em}.has-black-color{color:var(--wp--preset--color--black)!important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray)!important}.has-white-color{color:var(--wp--preset--color--white)!important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink)!important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red)!important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange)!important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber)!important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan)!important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan)!important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue)!important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue)!important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple)!important}.has-black-background-color{background-color:var(--wp--preset--color--black)!important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray)!important}.has-white-background-color{background-color:var(--wp--preset--color--white)!important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink)!important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red)!important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange)!important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber)!important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan)!important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan)!important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue)!important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue)!important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple)!important}.has-black-border-color{border-color:var(--wp--preset--color--black)!important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray)!important}.has-white-border-color{border-color:var(--wp--preset--color--white)!important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink)!important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red)!important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange)!important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber)!important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan)!important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan)!important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue)!important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue)!important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple)!important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple)!important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan)!important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange)!important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red)!important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray)!important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum)!important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple)!important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux)!important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk)!important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean)!important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass)!important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight)!important}.wp-block-navigation a:where(:not(.wp-element-button)){color:inherit}:where(.wp-block-columns.is-layout-flex){gap:2em}.wp-block-pullquote{font-size:1.5em;line-height:1.6}.woocommerce form .form-row .required{visibility:visible}

@media print{body,.page-content{margin-top:0;padding:0}body{padding-top:150px}.page-wrap{overflow:visible}hr{visibility:hidden;margin:0!important}.page-header,body.admin-bar .page-header{position:absolute;margin-top:-100px}.author--content{margin-top:20px;margin-bottom:0!important;page-break-inside:avoid}.page-content h2:not(:last-child) {margin:0 0 15px 0}.page-content p:not(:last-child), .page-content ul:not(:last-child) {margin-bottom:5px}a[href]:after,p:empty,.wp-block-gallery,.breadcrumbs,header .floating-buttons,.platform-title,table.variations,.btn,.single_variation_wrap,.newsletter,.page-footer,.scroll-top-top,.author--content .col-md-3,.post-filter,.up-sells,.post-meta,.related-posts,.woocommerce div.product div.images.woocommerce-product-gallery,.woocommerce .quantity .qty,.woocommerce div.product form.cart table,#add_payment_method .wc-proceed-to-checkout a.checkout-button,.woocommerce-cart .wc-proceed-to-checkout a.checkout-button,.woocommerce-checkout .wc-proceed-to-checkout a.checkout-button,.scroll-to-top,.admin-bar .wc-memberships.admin-restricted-content-notice,.wp-block-gallery{display:none!important}.page-content h2{font-size:20px}.variations .col-lg-3{width:auto}.print-content{padding:50px 30px 30px;page-break-after:always}.print-header{display:block!important;position:fixed;top:0;margin:20px 0 0 20px}div.summary{padding-top:20px;page-break-inside:avoid;margin-bottom:0!important}.variation{margin-bottom:0}.post-header-image{width:100%}}.page-content .awsm-job-form-inner h2{margin:0 0 30px}.single-awsm_job_openings .awsm-job-container{padding-top:0}.single-awsm_job_openings .post-header-image{margin-bottom:0}.awsm-job-single-wrap.awsm-col-2 .awsm-job-content{padding-top:15px}